Welcome to Billboard Professional’s Trending Up column, the place we take a more in-depth take a look at the songs, artists, curiosities and tendencies which have caught the music business’s consideration. Some have come out of nowhere, others have taken months to catch on, and all of them might turn out to be ubiquitous within the blink of a TikTok clip.
This week: Whereas celebrating one minimize from his 2016 album improbably topping the Sizzling 100 in 2023, The Weeknd sees positive factors from one other Starboy favourite — plus a dancehall basic revived by a rap famous person’s new single, and the early standout from the 36 songs on the brand new Morgan Wallen album.
One other Starboy “Reminder”?
Thanks largely to its much-hyped (and well-delivered) Ariana Grande-assisted remix, The Weeknd‘s “Die for You” tops the Billboard Hot 100 this week, over six years after it first debuted on the chart in 2016. Back then, it was one of many debuts from the artist born Abel Tesfaye’s Starboy album (through XO/Republic), a Billboard 200-topping success — however one which few would’ve predicted would nonetheless be spinning off hits in 2023. On the peak of the TikTok age, although, seemingly no music is off-limits from a possible revival, with “Die for You” being one of many largest latest beneficiaries.
And wouldn’t it: The Weeknd could also have a follow-up hit off the identical set. “Reminder” additionally graced the Sizzling 100 again in late 2016, debuting and peaking at No. 31, with a star-studded video that was even nominated for video of the yr on the 2017 Video Music Awards. Previously few month or two, the music has seen new life, with a preferred TikTok pattern of listeners posting selfie movies to the music’s (considerably questionable) “Got a sweet Asian chick, she go low man (lo mein)” lyric.
The music has steadily risen in official on-demand U.S. streams over the past 4 weeks consequently — from 1.8 million for the monitoring week ending Feb. 9 to over 2.7 million the week ending March 2, a 52% achieve, in accordance with Luminate. That’s nonetheless only a fraction of the streams posted by “Die for You” in its chart-topping week, however the music does debut at No. 140 on the International 200 this week (dated March 11) — and with the success of “Die” serving as proof of idea, it may not take far more of a foot within the door for radio and streaming audiences to get on board with embracing one other new-old Weeknd hit.
“Oooh” Yeah: Lumidee Traditional Beneficial properties Because of Nicki Minaj Pattern
For her first single of 2023, rap famous person Nicki Minaj reached again 20 years for help. Lumidee’s 2003 high 5 Sizzling 100 hit “Never Leave You (Uh Oooh)” is likely one of the fondest-remembered smashes from the Sean Paul-heralded dancehall explosion within the pop mainstream of the mid-’00s, and Minaj sampled each the hypnotic Diwali Riddim and the singer’s personal entrancing “Uh ooooh” refrain cries for the beat to her fiery new “Red Ruby da Sleeze,” launched final Friday (March 3).
Unsurprisingly, the unique “Never Leave You” (launched on Common) noticed a bump in listenership consequently. The music rose from just below 42,000 official on-demand U.S. streams on the Thursday earlier than the music’s launch to just about 72,000 that day, a achieve of 71%, in accordance with Luminate. “Red Ruby” can also be off to a robust begin, with thousands and thousands in streams and 1000’s in gross sales in its debut week — although with heavy visitors anticipated from the 36 tracks discovered on Morgan Wallen’s blockbuster new album One Factor at a Time, it might need to attend to problem the No. 3 peak of the Lumidee basic it borrows from.
“Thinkin’ Bout” an Early Breakout From New Morgan Wallen LP
Talking of: As we’ve already written about extensively this week on Billboard, Morgan Wallen is off to the yr’s greatest begin together with his third album One Factor at a Time, a 36-track set that appears to be a streaming behemoth — even past the requirements of his 10-week Billboard 200-topping sophomore Republic/Massive Loud/Mercury set Dangeorus: The Double Album. Dozens of the tracks are anticipated to land on the Sizzling 100 subsequent week, with the pack predictably led by beforehand launched cuts like “Last Night” and the title observe, in addition to early-tracklist highlights like “Man Made a Bar” and “Ain’t That Some.”
Nonetheless, one observe is becoming a member of the front-runners, regardless of showing deep into the set’s operating order: the rueful post-breakup minimize “Thinkin’ Bout Me.” Displaying up twenty fifth out of the album’s 36 tracks, the music has nonetheless outperformed a lot of the tracks earlier than it, with practically 13 million mixed official on-demand U.S. streams throughout its first 4 days of launch (March 3-6), in accordance with Luminate. The music may’ve been helped by a TikTok video Wallen shared days earlier than One Factor‘s release of an older woman dancing enthusiastically at what appears to be a silent disco — with the vid set to “Thinkin’,” although it’s unclear what music the girl’s truly grooving to — together with the caption “fav fan ever. y’all help my find this lady.”
How excessive will “Thinkin’ Bout Me” and the remainder of the album’s heavy-hitters debut on the Sizzling 100 subsequent week? Too early to say for positive — nevertheless it’s most likely secure to say that generally, One Factor at a Time is not going to be as affected person with its chart takeover as its title suggests.