Followers can all the time depend on Swae Lee to set the developments. Since his arrival within the rap sport, he’s secured a number of diamond information, helped Rae Sremmurd rise as among the best duos in music and influenced the complete style together with his undefeated combo of a high-pitched tone and colourful melodies. Including to his already strong resume, now, Swae is beginning to flourish together with his movement within the trend business.
In early November, the 29-year-old expertise dropped his newest assortment with boohooMAN. Swae and the clothes model have collaborated twice earlier than—as soon as with Rae Sremmurd again in 2017, and one other time individually with a tracksuit edit that was launched in 2020. Now, this newest assortment of drip is match for the pink carpets that he consistently graces. “They wanted to catch the big stepper side of Swae Lee,” the rapper says, talking with XXL solely earlier this month. “It’s different vibes for different days that have you feeling different ways.”
The brand new boohooMAN clothes assortment options about 50 completely different items that had been impressed by being exterior and leaving a mark on individuals. Principally consisting of jackets, pants and long-sleeve shirts, the clothes are notably made with an array of cozy supplies, akin to velvet and velour. The additional sauce is added by means of issues like flowery embroidery and snake pores and skin. These particulars are calm on the attention, but are stylish sufficient to offer a Grammy speech in.
When requested about why boohooMAN is the precise model to collaborate with once more and presently, Swae recollects when he and his brother Slim Jxmmi linked up with the model. “We ran into them overseas at our first shoot earlier in the days, SremmLife, SremmLife 2 days,” Swae shares. “We’ve just been locked in ever since. And they keep getting bigger and bigger. And so do we. [We] keep elevating.” He’ll even be spinning the block on their enterprise relationship: “This is one of many. There’s gonna be more after this, more to come.”
Later within the dialog, Swae supplies an replace on the extremely anticipated SremmLife4 album. The fourth set up of Rae Sremmurd’s coveted collection has been on ice since 2018. However prior to later in 2023, of us can lastly increase their glasses to what is going to once more soundtrack everybody’s flip up. “Definitely this upcoming year, the whole album, the compilation will be out with me and my brother,” he reveals. “SremmLife4, new album. We been working nonstop on it.” A bit style of what is to return might be heard on the group’s final two singles “Denial” and the Flo Milli-assisted “Community D**k,” each launched in 2022.
All rap followers with style know that all through the years, the pair has all the time proven and confirmed sonically. Collectively, they’ve collected a dense stack of platinum and gold plaques, on high of many extra which have gone diamond within the streets. However individuals haven’t seen something but, based on Swae. “I got so many sounds that they ain’t even heard from me,” he provides. “I only dropped two percent of my catalog. So, it’s like, we ain’t even really gave them the full experience of Rae Sremmurd or Swae Lee right now. We got way more levels. Way more layers to this SremmLife shit.”
Swae Lee additionally displays on racking up three diamond-selling information. Together with his contributions to Travis Scott and Drake’s Astroworld favourite “Sicko Mode,” French Montana’s “Unforgettable:—an afrobeats bop that was ahead of its time—and Post Malone’s Spider-Man movie cut “Sunflower,” Swae is one of three artists who have obtained the most diamond-certified songs in hip-hop’s 50-year history, tying Cardi B and Eminem.
So, what’s his cheat code? “Being true to the music, coming by means of completely different and God-given expertise,” he confirms. He also points to the fans and the timeline of those respective releases. “Receiving it the precise approach, that’s the most important half,” Swae divulges. “Timing is the whole lot. And people information are actually good timing information. Shout-out to the entire different artists concerned, too.”
Speaking of which, Swae discusses why his working relationship with Post Malone is so potent. Their 2018 collabo, “Spoil My Night time,” stands as one of the best deep cuts on Posty’s Beerbongs & Bentleys album. And recently, “Sunflower” became the highest-certified track in RIAA history, going 17-times platinum. Well, the public may be pleased to find out that the two artists have a hard drive full of additional smashes that could drop at any given moment. “Me and Publish, we acquired a complete undertaking collectively like, you already know what I am sayin’, we simply been cooking up,” Swae reveals. “That is my bro. We been on tour collectively. We completed all of it. We acquired a undertaking we might drop collectively proper now if we wished to. I feel we must always simply proceed cooking up and seeing the place it goes. The sky is the restrict with that shit.” That it is.
Check out the full conversation with Swae Lee below as he checks in about his affinity for fashion, coming out of the cut musically in 2023, his influence on the rap game and much more.
Watch Swae Lee’s Interview With XXL
Test Out Swae Lee’s 2022 Assortment With BoohooMAN