The Individuals’s Selection Awards is increasing with the announcement of the first-ever Individuals’s Selection Nation Awards airing in September throughout NBC and Peacock, dwell from the Grand Ole Opry stage in Nashville.
The 2-hour telecast will give NBC a rustic awards present to compete with the CMA Awards, which have aired on ABC since 2006; the CMT Music Awards, which have aired on CBS since 2022; and the ACM Awards, which have streamed on Prime Video since 2022.
NBC aired the CMA Awards from 1968-71 and the ACM Awards from 1979-97 however hasn’t been within the nation awards recreation for years.
“We’re excited to partner with the Grand Ole Opry to bring the year’s biggest celebration in country music to Nashville,” Cassandra Tryon, senior vice chairman, dwell occasions, NBCUniversal Tv & Streaming, stated in a press release. “Country fans are passionate about their music and there’s no better place to host this event than from country music’s biggest stage.”
Because the present’s identify implies, the winners shall be chosen totally by the followers, although a number of honorary awards will even be bestowed.
The Individuals’s Selection Nation Awards will lengthen to social platforms with All-Entry Stay bringing followers at dwelling behind the scenes in addition to interactively connecting nation’s hottest stars with their largest followers.
The telecast shall be produced by Den of Thieves with Jesse Ignjatovic, Evan Prager and Barb Bialkowski serving as government producers
The Individuals’s Selection Awards aired on CBS from 1975-2017 and was extremely rated for a few years. E! acquired the present in 2017; it aired on that channel for the primary time in 2018. NBC joined E! in airing the present in 2021.
The Individuals’s Selection Awards has lengthy included nation classes and performances. At the newest Individuals’s Selection Awards, which aired Dec. 6, 2022, Shania Twain carried out a four-song hit medley. Carrie Underwood was voted the nation artist of 2022, beating Kelsea Ballerini, Kane Brown, Luke Combs, Miranda Lambert, Maren Morris, Thomas Rhett and Morgan Wallen.
The 2022 Individuals’s Selection Awards bucked trade tendencies with year-over-year rankings development on the published community, and delivered 173 million whole engagements throughout linear, digital and social platforms, in keeping with an NBC assertion.
This new venture is an instance of collaboration ensuing from NBCUniversal’s fairness funding in Opry Leisure Group alongside Atairos, which was finalized final 12 months.
The upcoming awards present is the newest in a collection of strikes from Ryman Hospitality Properties and Opry Leisure Group. This week, OEG revealed a minority funding in nation music way of life model Whiskey Riff. In 2022, Ryman Hospitality Properties closed on its buy of Block 21, a property that features ACL Stay at Moody Theater, the house venue of the tv program Austin Metropolis Limits. 2020 noticed the launch of Circle Community, a three way partnership between OEG and Grey Tv that featured Grand Ole Opry performances and extra.
—Jessica Nicholson assisted in getting ready this story