After 2022 marked profession milestones for Cravity with their first English single, touring the U.S., and releasing their New Wave album, which noticed them “take charge” with their musical route, the Okay-pop boy band returns with a “Groovy” route for 2023.
The nonet launched their new EP MASTER : PIECE on Monday (March 6), boasting six new tracks alongside the only “Groovy.” Whereas New Wave noticed Cravity embodying a cheery and breezy sound, the brand new single “Groovy” continues the intense, feel-good power with further sparkle and shimmer. Funky rhythmic guitars again among the guys’ smoothest and coolest hooks thus far earlier than the refrain bursts into an explosion of synthesizers and brass as Cravity declare: “You make you feel so groovy!”
Similar to how the manufacturing in “Groovy” balances the glossy verses and vibrant choruses, the accompanying music video exhibits each side of Cravity as the fellows go from suit-and-tie workplace staff to colorfully dressed pop stars onstage and at press conferences that the paparazzi are combating to movie. The completely different worlds repeatedly combine all through the visible till the ultimate refrain, when the boys dance in vibrant, stylish, modern fits.
“Groovy” consists of songwriting contributions from Cravity members Serim and Allen, who additionally co-wrote on the brand new MASTER : PIECE tracks “Fly,” “Get Lifted” and Baddie.” In the meantime, Cravity’s vocal powerhouse Woobin additionally wrote on “Baddie” whereas co-producing the observe “Light the Way.” Because the youngest male artist underneath Starship Leisure (which is residence to Okay-pop acts together with chart-toppers Monsta X and IVE), Cravity’s new EP even consists of credit from one among their seniors as Exy, chief of Starship lady group WJSN, additionally contributed lyrics for the observe “A to Z.”
Watch Cravity’s new “Groovy” video beneath and stream MASTER : PIECE right here.